Giant hypermarket case study

Chandra Bose in his book Principle of Management and Administration, market segmentation can be defined as the various segments of the market based on the common characteristics of the customers.

Giant hypermarket case study

Other than that, Giant also highlighted themselves as Your low price leader which makes customers be more confide in Giants concept. The chain also includes 7 stores in Singapore and 15 hypermarkets in Indonesia. This will made the customer afraid to buy the product and can cause the customer run to another retailer shop because of the pricing tag. A handbook of management techniques a comprehensive guide to achieving managerial excellence and improved decision making Rev. Giant uses demographic segmentation in terms of income. Thus, Giant collaborate with the government to organize campaigns such as a price subdisy campaign for Fresh Produce product which effectively brought prices of daily essentials and consumables products to a lower price. Wegmans has a strong reputation for offering its customers high product quality and excellent service. Stanton who stated that Market segmentation consists of taking the total heterogeneous markets for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in full significant aspects. This is the answer to why customers shop at Giant. This segment usually called budget conscious. The value proposition of each company must be able to answer customers question Why should I buy your products instead of competitors. Because of this feature, ALDI has a very consistent and loyal customer base, which has allowed it to be a successful corporation since its inception in Social Factor In order to maintain success in the retailing industry, Giant Hypermarket collects data regarding the communities and offers products that can always meet the preferences and lifestyles of the consumers. Not only that, Giant also provides other departments as well such as clothes, medicines, sport equipments, and even seasonal items like school uniforms on December or Cheongsam for Chinese New Year. In Tesco Stores Holdings Ltd floated on the exchange with a share value of 25p.

This is parallel to Giants concept where it holds that Giant is a modern supermarket. Giant uses psychographic segmentation in terms of lifestyle. Undifferentiated marketing ignores market segment differences and attempts to appeal to all prospective customers with mass marketing through mass advertising and distribution.

After six years of effort, which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training, and a vibrant shopping environment as well as centralized buying functions and improved operations, Dairy Farm has made Giant the undisputed leader in Malaysia's retail sector.

They are very limited to fixed budget in their shopping.

vision and mission of giant hypermarket malaysia

Giants 85 branches are also strategically spread throughout the whole Malaysia while its competitors, Tesco and Carrefour only pay attention to major cities. Lastly, we conclude our analysis with some recommendations that we suggest Giant should focus on to better improve their supermarkets.

The conquest of a giant retailer case study

Giant Hypermarket creates their own official website at www. Though it had subsectors like department stores, industrials, resources and great workforce and financial management, it still have shareholders dissatisfaction issue regarding EPS and ROE relative to its giant acquisition of Coles brand period. According to D. New Delhi: Prentice-Hall of India. Expensive items like electronic devices and furniture can be paid in installment. The initial pricing strategy for Crystal Light Kicks will take a penetration pricing strategy to introduce the product to assist in dispersing the brand quickly and widely throughout the new market segment. The reason the analysis been conduct is because to help the company to understand the current and potential environment that the product is marketed. Product mix is really essential to attract this type of customers as they are easily attached to new and variety of products. However, the marketing department couldnt promise us the low prices without operation departments to deliver the low costs. Giant Hypermarket concerns about the global environmental issues and tries to minimize the wasted products and increase social conscience and awareness among the consumers. Wegmans Food Markets, Inc. After six years of effort, which included redesigning the stores, the introduction of the non-food products into the Giant hypermarkets, the implementation of international retail standards that includes safety, cleanliness, structured training, and a vibrant shopping environment as well as centralized buying functions and improved operations, Dairy Farm has made Giant the undisputed leader in Malaysia's retail sector. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. Stanton who stated that Market segmentation consists of taking the total heterogeneous markets for a product and dividing it into several sub-markets or segments, each of which tends to be homogeneous in full significant aspects.

It retained this core principle even as it began transforming Giant into a national and international brand.

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(DOC) SWOT analysis GIANT STRENGTHS WEAKNESS